You know you've done it several times before. The Large Association of Movie Blogs has them all the time, more prolifically their LAMBs in the Director's Chair and LAMB Acting School segments. Encore's World of Film & TV recently did a musical blogathon. And it does not end there.
My question is this: why do so many blogs take part in blogathons? I view it as a way to get noticed (hence why I try to get involved in as many as I can). But now and then, some blogs just get noticed from word of mouth rather than blogathons (I'm looking at you, Univarn).
So what are your views on the subject? Do you think blogathons are a good way to get recognized? Or are they just for blogging wannabes?